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UX designers are generalists who cover a little of everything in the entire design process. In other words, this is the map that will help you navigate the different UX roles.Įnough talk let’s sail through the 6 most common UX roles! On top of that, companies might define UX roles differently, but once you understand UX roles as “how they contribute to the design process”, you’ll be less confused when you go job-hunting and portfolio-building. Why do we go through this seemingly roundabout way to understand UX roles? Well, it’s because it’s important to see the big picture-this way, when a new job title pops up, you’ll be able to understand it in the context of the design process. For instance, a UX designer is a generalist who takes charge of all the UX tasks, while a visual designer focuses on the prototype phase and creates pleasing and useful interfaces. Let’s take a look at some of the key UX tasks we perform in each of the phases:Įach UX role takes charge of a different range of key UX tasks, depending on what phase(s) of the design process they handle.Įach UX role we’ll examine below will perform a slightly different range of these key UX tasks. Test: where you test your designs with users to improve them.Prototype: where you create mock-ups and, eventually, the final product and.Ideate: where you generate design ideas to solve the problems.Define: where you identify problems and user needs.Empathize: where you learn about your users.CC BY-NC-SA 3.0Īs you can see, the design process involves 5 phases that feed into one another: © Teo Yu Siang and the Interaction Design Foundation. As you can see, the stages are closely connected they overlap and are iterative by nature, and that’s partly why job roles are often so difficult to define and separate completely. UX roles are created to fill different parts of the design process. Almost all UX design processes share the same phases, even though some might differ slightly from one another. We’ll use the design thinking process from here onwards to illustrate our points, but we could have used any iterative design process to make our points. Different UX roles simply take charge of different subsets of these UX tasks. For instance, we usually start with gaining a deep understanding of users before we go on to create designs and test them with users. We perform a whole slew of UX tasks as we go through a design process to create a final design. So, a great way for us to understand them is to examine how they contribute to the design process. The first step is to realize that all UX roles exist to serve the design process. UX Roles Exist to Serve the Design Process UX unicorn (yes, we’re not kidding about this job title!).įor each role, we’ll describe the common tasks and deliverables, as well as give you a rough idea of whether you’ll like the role.Here, we’ll go through six of the most common UX roles: We’ll act as a compass to help you navigate the confusing sea of job titles. So, if you’re confused about UX roles, you’re not alone. Or a service designer? A UX researcher? A digital strategist? An experience analyst? Design thinker? Stuff tinkerer? Unicorn? Power ranger? You tell me. “I built on my background in tech and design, picked up some solid research skills, added some business process and a sprinkle of marketing, and voila! A user experience designer. Kate Conrick, a designer working for the Australian government, aptly summed up the confusing state of UX roles with charming humor: Let’s Navigate the Confusing Sea of Job Titles Likewise, you need to know which job role you’re aiming for in order to sign up for courses that can teach you those exact skills and knowledge. For instance, you cannot create your UX portfolio without first knowing which UX role you want to target. After all, if you’re unclear about your destination (i.e., the UX role you aspire to), then you cannot take steps to get there. Because if you want to get your first UX job, or make a switch in your UX career, you need to have a good idea of the UX role you’d like to take on. We designers seem to be inventing new job titles each year to describe vaguely overlapping roles, so it’s not a surprise if you’re feeling lost! The thing is, though, it’s essential for you to understand the different UX roles. Soon, you’ll have a clear understanding of which job role is best for you to aim for. Here, we’ll analyze 6 common UX roles through how they contribute to the design process, and shine a light through the fog of UX roles. You might know what a “UX designer” does, but what about a “visual designer”, “product designer” or “UX unicorn”? Well, worry no more, because we’ll put an end to any confusion you may have.